We do...
Brand Evaluation/ Brand Research and Analysis/ Brand Positioning/ Brand Concept and Narrative/ Brand Naming/ Brand Architecture/ Brand Identity and Visual System/ Brand Experience Design/ Brand and Design Management/ Brand Book/ Brand Guideline/ Brand Engagement
Branding is searching a polestar
A beautiful winding-road
A brand itself is greater than the sum of its parts, whether it be a brand personality or a branded product or service. We imagine Branding is searching a polestar, showing the right way the brand has to follow, but most likely it would be a winding-road. In fact, this is a necessary process every brand needs to get used to, and lives with it.
That is to say, there are no preset branding formulas or shortcuts. Although the outcomes of every successful brand are somewhat akin, but how they got there were rather different, and indeed distinctive.
It is nevertheless worth to go and find your own route, this is a journey not like the others, enjoy every brand building moment.
Areas we have served
Agriculture/ Banking & Finance/ Construction/ China Assignment/ Education/ Foodstuffs/ Healthcare & Beauty/ Hotel, Entertainment & Tourism/ Manufacturing/ Non-profit Organization/ Overseas Assignment/ Property/ Public Sector/ Retail Marketing & Service/ Social Service/ Trust Fund
Logic needs magic
We have gained plenty of valuable perspectives on branding design since our inception more than 2 decades ago. The challenges per se are always about finding the right balance of strategy and creativity, and to levelling the sense and sensibility of the brand.
In fact, we see Branding is making a change, to pursuit a better one. Sometime the most powerful branding designs are surprisingly very simple and obvious, to a certain extent, this is a perfect blend of logic and magic. The beauty of those design solutions are considerably relevant and applicable to the brand, they have indeed projected a new brand perspective.
Capabilities and practices
We cover a wide range of branding design, graphic design, creative and art direction, typography, iconography, illustration, photography, book and editorial design, packaging design, signage and wayfinding design, event and exhibition design, visual merchandising, and website design.
